Content used to be king but now cut through is king and video content is one way to achieve that. It’s an engaging, simple, and personal way to share your message in an effective manner.

Consumers today want to connect with a brand to be able to understand it, video content allows your audience to take a behind the scenes look into your business, and get an idea of your personality, all while bringing them on the journey.

It’s well known that video has been a rapid-growing trend in the marketing world for the past decade, more and more businesses are harnessing the power of video content on a daily basis and there are some incredible statistics as to why.

According to a 2022 survey by Wyzowl, research shows that people are watching more video content online than ever before, averaging 2.5 hours per day, with numbers almost doubling since 2018 (1.5 hours). The research also showed that 92% of marketers who use video say it’s an important part of their marketing strategy.

Another benefit to embracing video content is the return on investment (ROI). In the survey, 87% of video marketers reported that video content gives them a positive ROI, which is 54% higher than it was back in 2015.

These statistics clearly display that video content has increased in efficiency and demand in the past 5 to 10 years and should be included in your overall marketing strategy.

Looking back at the past 2 years during the pandemic, the reliance on digital products and video content in many forms skyrocketed for obvious reasons. With more people working remotely, the demand and consumption of video has enhanced and the exploration of it seems unavoidable.

Although with that said, video isn’t a one-trick pony. It has many forms and can be useful and effective but only when created and distributed correctly. Businesses have many options when it comes to how they want to use video content, it’s just about finding the method that fits in with their specific marketing goals. This may include.

• An interview or talk to camera style of video allows for you to share your intended message to your audience in the way you want. This is a great strategy when making an announcement such as a launch.
• Webinars are a great way to use video to directly interact with your audience. This is an engaging way to connect with your consumers and be able to answer any questions in a simple fashion. This is great for creating an intimate environment and allowing your audience to ask questions.
• Live videos on social media through stories or streaming live is another easy and engaging video option, it allows your audience to have a look behind the scenes into your business and allows you to share your intended message to your audience in a short video.

Video is a great and inexpensive way for businesses to reach their audience. It’s easier than ever before to create and share high-quality video content that is purposeful, engaging, and unique to each business.

If video content is not yet part of your marketing strategy, then it’s time to jump on the trend and start thinking about it.

For any assistance or inquiries on harnessing video content for your business, contact Shed Connect and our team of experts will be here to help.

Happy watching!