We work with clients to build their story and tell it through traditional and new media.

We have an intimate understanding of the Australian financial markets and have an excellent track record in helping our clients achieve their business goals.

• Trade, finance and business journalists
• Wealth management and financial advisory firms
• Asset consultants Fund managers
• Superannuation funds Industry bodies

All of our consulting staff have worked in financial or professional services companies, or as specialist journalists at a senior level. Clients always receive experienced senior counsel and representation. We never compromise this principle.

Shed Connect has offices in Sydney and Melbourne. We are affiliated with agencies in London and Hong Kong, relationships that keep us in touch with global trends that allow us to reach out and influence offshore media. Shed Connect uses public and media relations, strategic marketing advice, government relations, lobbying, investor relations, social media, issues management and events to ensure clients take a leadership position and influence the people who matter to their business.

Our Team

Nicholas Way – Editorial Director

Nicholas has worked as a journalist for more than three decades in Australia and Asia before joining Shed Media in 2006. In that time as a journalist he has covered politics, business, agriculture, industrial relations and Asia, especially Hong Kong and China. For a brief period he worked as a stockbroker in the 1980s. He now provides media counsel to senior executives, companies and fund managers.

Nicholas has a Bachelor of Arts (Hons) from the University of Tasmania.

Simrita Virk – Account Director

Simrita has over 15 years of international experience in consumer and financial services public relations. She began her career with Perfect Relations, one of India’s leading PR firms, as an Account Executive, and later worked with Burson Marsteller at its New Delhi office where she managed an account portfolio of clients including United Colors of Benetton and New York Life Insurance.

Simrita graduated from the University of New Delhi with a Bachelor of History and also holds a Post Graduate Diploma in Public Relations from the London School of Public Relations.

Peter White – Account Support

Peter has more than 30 years of experience of consulting to financial, property and IT firms. He began his media career reporting for the ABC current affairs programs AM and PM before becoming a media adviser to the NSW Government.

Since then he has worked with major financial institutions including a seven year communications advisory role for Dominguez Barry Samuel Montagu where he helped managed the marketing and communications elements of the transition of the group to the Swiss Banking Corporation.

Abbey Minogue – Account Support

Abbey has previously worked within a not-for-profit as Marketing and Communications Coordinator and in Digital Marketing for a lifestyle agency. She has managed and held positions with responsibility for account management, social media campaigns and building successful client relationships across the aviation, agriculture, health and education industries. Abbey joined the Shed Connect team in September 2020. She has a Bachelor of Communication (Public Relations) and is currently completing her Master of Business Administration at RMIT University.

Matt Lee – Account Support

Matthew was previously employed as an Account Manager at WE Communications Australia (formerly Buchan) from July 2018 until present. He was responsible for managing the day-to-day workflow and media relationships for clients including The Australian Taxation Office, Commonwealth Bank, The Australian Foundation Investment Company, Allianz Insurance, and many other large-cap corporations. Previously he was an account manager at Media & Capital Partners and started his carreer at Shed Connect where he worked from November 2015 to January 2018.

Our Directors

Sheridan Lee – Director

Sheridan set up Shed Enterprises and Shed Media in 1996 and has over 23 years of experience in PR and marketing within financial services in Australia. In 1990 Sheridan left financial journalism and moved into marketing, working with global financial services groups including Swiss Bank (now UBS) and Alliance Capital. She has worked for a number of leading financial services houses in various capacities, including business development and media strategy.

Sheridan holds a Bachelor of Economics from the University of Sydney.

In late 2019 Sheridan joined forces with Jamie Nemtsas and Drew Meredith as co-directors of Shed Connect. Together they have separately launched The Inside Network. The Inside Network (IN) is a global community of investment professionals; academics; researchers and thought leaders.

Jamie Nemtsas – Director

An experienced business owner and entrepreneur Jamie has been building businesses in the financial marketplace for over 20 years. With a history in the Investment advise industry he has a Bachelor of Banking and Finance, a Post Graduate Diploma of Financial Planning, is a Certified Financial Planner and an accredited SMSF Specialist Advisor. Building businesses and transforming markets started off when Jamie was a junior financial adviser at AMP where he cut his teeth on client experience and bsuiness metrics, from there he joined Investstone Wealth Management in 1999, Australia’s first fee-for-service financial advice firm, where he guided the business to substantial growth within a few short years.

More recently, Jamie stepped away from the financial advice industry and immersed himself into corporate life. His first foray was as an owner and Managing Director of the Centre for Education (CIE) - the leading provider of education and thought leadership conferences to the global pension fund industry. After successfully doubling the size of CIE, the business was sold to listed research company, Euromoney.

Jamie then moved on to lead the purchase and subsequent transformation of his parents’ sultana and raisin farms in Mildura into the largest vertically integrated dried fruit business in the world, where he oversaw revenue growth from $100,000 to $70m and eventual listing on the ASX. Jamie’s strength as a business transformer is that he is highly opinionated, passionate, experienced, and - after running several substantial business - knows how to assess businesses for investment and success.

His proven experience in building communities provides access to the three core pools of capital in the market being advisor networks, institutional investors and pension fund industries.

Jamie maintains a strong interest in publishing, media and in connecting business to markets, and therefore has partnered with Drew Meredith and Sheridan Lee as co-directors of Shed Connect in late 2019. Together they have separately launched The Inside Network. The Inside Network (IN) is a global community of investment professionals; academics; researchers and thought leaders.

Drew Meredith – Director

Drew is one of the original founders of Wattle Partners ( a Wealth Advisory business). He is an experienced financial and investment adviser with expertise in self-managed superannuation funds, superannuation strategies, investment analysis and portfolio construction. Drew has a thirst for knowledge and further education which allows him to provide well-informed, value adding advice to his clients. Drew is a career financial adviser, having commenced at the Commonwealth Bank in 2004.

Drew has a Bachelor of Commerce, from the University of Melbourne, a Post Graduate Diploma of Applied Finance and is a Certified Financial Planner. He has also taken on the role as a Facilitator of the Kew Discussion Group of the Australian Investors Association. Alongside his work and deep experience in the wealth sector, Drew is a successful business builder and leadership practitioner and provides editorial content to a number of publications as a sought after thought leader in the financial advice sector.

In late 2019, alongside Jamie Nemtsas and Sheridan Lee, Drew became a co-director of Shed Connect and together they have separately launched The Inside Network. The Inside Network (IN) is a global community of investment professionals; academics; researchers and thought leaders.