We work with clients to build their story and tell it through traditional and new media. We have an intimate understanding of the Australian financial markets and have an excellent track record in helping our clients achieve their business goals.
We have extensive relationship networks with:
- Trade, finance and business journalists
- Wealth management and financial advisory firms
- Asset consultants Fund managers
- Superannuation funds Industry bodies
All of our consulting staff have worked in financial or professional services companies, or as specialist journalists at a senior level. Clients always receive experienced senior counsel and representation. We never compromise this principle.
Shed Connect has offices in Sydney and Melbourne. We are affiliated with agencies in London and Hong Kong, relationships that keep us in touch with global trends that allow us to reach out and influence offshore media. Shed Connect uses public and media relations, strategic marketing advice, government relations, lobbying, investor relations, social media, issues management and events to ensure clients take a leadership position and influence the people who matter to their business.
Our Team
Nicholas Way
Managing Director and Head of Content
Nicholas has worked as a journalist for more than three decades in Australia and Asia before joining Shed Media in 2006. In that time as a journalist he has covered politics, business, agriculture, industrial relations and Asia, especially Hong Kong and China. For a brief period he worked as a stockbroker in the 1980s. He now provides media counsel to senior executives, companies and fund managers. Nicholas has a Bachelor of Arts (Hons) from the University of Tasmania. Nicholas is a director of Shed Media.
Simrita Virk
General Manager
Simrita has over 15 years of international experience in consumer and financial services public relations. She began her career with Perfect Relations, one of India’s leading PR firms, as an Account Executive. She later worked with Burson Marsteller at its New Delhi office where she managed an account portfolio of clients including United Colors of Benetton and New York Life Insurance. Simrita graduated from the University of New Delhi with a Bachelor of History and also holds a Post Graduate Diploma in Public Relations from the London School of Public Relations.
Peter White
Senior Consultant and Head of Electronic Media
Peter has more than 30 years of experience of consulting to financial, property and IT firms. He began his media career reporting for the ABC current affairs programs AM and PM before becoming a media adviser to the NSW Government. Since then he has worked with major financial institutions including a seven year communications advisory role for Dominguez Barry Samuel Montagu where he helped managed the marketing and communications elements of the transition of the group to the Swiss Banking Corporation.
Trish Nicklin
Senior Consultant
Trish is an experienced financial markets executive with more than 26 years’ experience working in some of the largest financial services organisations and market operators across the globe. Trish has held senior management roles in equities portfolio and product development, design, communications, customer experience, operations and relationship management. Trish holds a Post Grad Cert in Business Leadership from Charles Sturt University, Diploma of Business, Diploma of Superannuation, Assoc Diploma of Accounting and is RG146 qualified in Superannuation, Managed Investments and Life Insurance. Most recently Trish graduated with Fellow Status for a post MBA Executive Program in Transformational Leadership at the Australian National University.
Emma Dixon
Associate Consultant and Manager of Digital Strategies and Design
Emma is a dedicated and experienced account manager covering funds management and technology service providers across the financial markets segment with Shed Connect. Emma is also an experienced data analyst, creating customised reporting for Shed Connect clients and working with the business development team and senior account managers to understand and strategize customer reach into desired markets across digital and social channels. Emma has experience with digital platforms including Meltwater, Adserver, Wordpress, Photoshop as well as Microsoft and Apple specific programs. Emma is presently undertaking a Bachelor of Commerce, PR and Marketing at Torrens University.
Publication Team
John Kavanagh
Editor, The Rub and New Investor
John is a journalist with more than 30 years of experience, specialising in banking, personal finance and investment management. He began his career with Rydge’s Business Journal before moving to BRW in 1984, where he developed an interest in the emerging superannuation and managed funds markets. As the magazine’s personal finance editor he explored the business and regulatory issues involved in the rapid development of the investment industry and the impact of deregulation on the banking industry. In 1994 he joined The Australian as personal finance editor. He re-joined BRW in 2000 and was appointed deputy editor in 2002. In 2006 he took the plunge into the online publishing industry and joined Banking Day.
Annabelle Dickson
Reporter, The Rub and New Investor
Annabelle is a journalist for Shed Connect’s publications The Rub and New Investor, specialising in financial markets having obtained her degree in journalism at the University of Technology Sydney. Prior to Shed Connect Annabelle provided editorial and creative support to a number of publications via multiple distribution channels including digital, print and audio having worked for Pacific Magazines and an online blogging site. Interested in crafting stories that resonate with readers and tell the facts in ways that communicate the customer’s intentions, Annabelle is a keen story hunter with a knack for distilling complex information.
Directors
Sheridan Lee
Chair and Owner of Shed Enterprises
Sheridan set up Shed Enterprises and Shed Media in 1996 and has over 23 years of experience in PR and marketing within financial services in Australia. In 1990 Sheridan left financial journalism and moved into marketing, working with global financial services groups including Swiss Bank (now UBS) and Alliance Capital. She has worked for a number of leading financial services houses in various capacities, including business development and media strategy. Sheridan holds a Bachelor of Economics from the University of Sydney.
Sandy Morgan
Chair
Sandy Morgan has served on the board of directors of Shed since 2005 and strengthens the company’s management committee. He is responsible for communicating and implementing Shed Connects strategic and financial vision. Prior to working with Shed Connect, Sandy was Vice President of Citibank in New York and Sydney and Director of Aurora Funds Management Limited, also in Sydney, Australia.
Nicholas Way
Managing Director and Head of Content
Nicholas has worked as a journalist for more than three decades in Australia and Asia before joining Shed Media in 2006. In that time as a journalist he has covered politics, business, agriculture, industrial relations and Asia, especially Hong Kong and China. For a brief period he worked as a stockbroker in the 1980s. He now provides media counsel to senior executives, companies and fund managers. Nicholas has a Bachelor of Arts (Hons) from the University of Tasmania. Nicholas is a director of Shed Media.