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Wealthtrac targets SMSFs with the appointment of specialist SMSF business development manager

Wealthtrac targets SMSFs with the appointment of specialist SMSF business development manager

Platform and wrap provider Wealthtrac today announced the appointment of SMSF sales specialist, James Macken as Business Development Manager – SMSF.

Wealthtrac managing director and chief executive officer, Matthew Johnson said Mr Macken will be responsible for the growth of Wealthtrac’s online administration service for self-managed superannuation funds (SMSFs), the Wealthtrac SMSF platform.

“The growth in SMSFs over the past decade has been phenomenal. Today more and more people are setting up SMSFs, with the key motive of taking control over their super and investments. Importantly, the costs of running an SMSF are often lower than the fees charged under other superannuation solutions.

“We are very excited to strengthen our distribution team with James on board. He is an astute and experienced business development manager, with strong network and relationships with advisers. He will drive the expansion of our SMSF capabilities, with a special mandate to target financial advisers.”

Mr Macken comes to Wealthtrac with more than 15 years experience in the financial services sector. Prior to joining Wealthtrac, he was a business development manager with Bendigo and Adelaide Bank for ten years, where he most recently was responsible for offering SMSF solutions to accountants and financial advisers.

Mr Macken also held roles with BT Funds Management and Perpetual Funds Management in adviser development roles. He began his career with Newell Palmer Securities Ltd and is a member of FINSIA and SMSF Professionals’ Association of Australia (SPAA).

Mr Johnson said current demand for the Wealthtrac SMSF platform had been strong.

“We have seen a positive response to the Wealthtrac SMSF platform since its launch earlier this year. Advisers and trustees like that this SMSF application is cloud-based and satisfies all of the required reporting obligations in the running of an SMSF.”

Features contained in the Wealthtrac SMSF platform include instant tax reporting (allowing users to monitor tax positions progressively rather than just at year-end), a compliance engine capable of sending out warning messages if trustees are in danger of a regulatory breach, plus other reporting tools including mobile access.


Established in 2003, Wealthtrac is an administration platform that provides a suite of superannuation, pension and investment products that were designed collectively with dealers and advisers for their clients.