Shed Media and Financial Media Connections team up to deliver new standards in financial public relations
Need for specialised communications never stronger in financial services
20 August 2013: Boutique financial public relations firms Shed Media and Financial Media Connections (FinMC) have announced that the two businesses merged, effective 1 May 2013.
Under the agreement, Director of FinMC Christine Toll, will join Nick Way, Sheridan Lee and the team at Shed to manage communication campaigns for a wide range of finance companies.
Chair of Shed, Sheridan Lee, said the vision of the new team was to provide specialised, high level support to its combined portfolio of clients.
“The need for effective communications strategies has never been stronger in the Australian finance industry. The industry is undergoing a significant shift with new regulations and more informed customers demanding better communication from their financial providers. The way businesses communicate with and engage their customers has also changed forever. Finance businesses need senior communications council from teams who understand the industry, regulations and the role of traditional and new communication channels.
“Our model at Shed has always been to ensure that the senior team member who wins the business, works on the business. We think this sets us apart from other from many other communications businesses. We have a very strong team of senior public relations professionals and the addition of Christine and her clients will further strengthen our client offering.”
Christine Toll, Director of FinMC and now CEO of Shed Media, said she was very pleased to be joining a group of like-minded individuals.
“I started my business more than six years ago because I believed there was
strong demand for client-focused PR services. I am very excited to be joining Shed and I believe the values and culture of our businesses are aligned. I think our combined depth of experience will be beneficial for all our existing and future clients.
Shed and FinMC manage public relations and communications strategies for a wide range of financial service clients.