Do you know the age of your market?

Do you know who your market will be in 10 years  time? How about five years from now?

A recent KPMG report ‘Investing in the Future’, stated that the biggest challenges for the investor class will come from the ‘demographic shift’. Which is one way of saying Gen X retires and Gen Y matures, having enough money to find investment opportunities.

The new investor generations will be ‘digital natives’, people that have never known a world without the internet. A generation who have had their ethics molded by Dumbledore, and more recently, Game of Thrones and The Hunger Games. They are not afraid of any challenges – magic, direwolves, battle royals, or spilling blood even if it is close family – bring it on as long as it can be consumed through a screen.

This is a generation who have grown up expecting immediate personalised answers and advice  – that will happen when Facebook is your public information bulletin. If you want to catch them then it will be hard to hold their attention without a social media strategy.

Most organisations see the need to open their social media doors so they can stay connected to their audience and keep up with their competitors. The Sydney Swans have over 200, 000 ‘likes’ on Facebook.  Even the ANZ has some 190,000 people ‘liking’ them.  Not all ANZ customers like their bank but they have a direct line to tell them what they want. This new generation expects to connect with their chosen brands online whether it be to air their complaints or find an answer to their queries in real time.

The second biggest platform behind Facebook is LinkedIn.  It might only have 29% penetration of the Australian market but with close to 7 million members it has become a club that is an essential networking site for professionals. A handy destination if you are selling financial products.

Clearly social media has become a critical business communication tool for all generations. And while it is easy to get lost in the blizzard of social media outlets and platforms there is always an opportunity to be heard. But first you have to engage.

What social media works best for your business?


May 5, 2015

Do you know the age of your market

Do you know the age of your market? Do you know who your market will be in 10 years  time? How about five years from now? […]
May 4, 2015

SuperStream is coming and trustees need to be ready

The deadline for self-managed super funds (SMSFs) to be compliant with the SuperStream data standards is fast approaching, and trustees who have not done so need […]
May 1, 2015

Train for Fast and Furious Technology Changes

Social media is here to stay so it is increasingly important to keep yourself and your team up to date on new online platforms to make […]
April 29, 2015

Opportunities in Australian stock market despite likely pullback says Dalton Nicol Reid

The strong run in the first quarter of 2015 has left many investors questioning whether Australian equities have run too hard and are too expensive, says […]
April 28, 2015

Investment property for SMSFs requires caution

Too often property investors haven’t done their homework before they buy, according to Wealth Know How’s General Manager Fiona Parker. “You have to know the compliance […]