30 September 2015: Findex, one of Australasia’s largest accounting and financial advisory groups today announced the launch of its online platform, ASK Crowe Horwath.

ASK Crowe Horwath, an obligation-free, online financial problem solving service for business and individuals, allows questions to be posed by the general publicand answered by Crowe Horwath advisers.

There are no boundaries to the questions that can be asked, with professionals covering the full spectrum of financial services.

Thomas Paule, Chief Marketing & Digital Officer, Findex says the primary aim of the portal is to provide an easy point of access to professional and expert opinion.

“Crowe Horwath clients have a trusted adviser at the centre of their relationship with the firm who ensures they receive timely and strategic advice over a wide range of issues.

“We want others to be able to experience this first hand. We are giving them a taste of our knowledge, skills, style and level of care, without any obligations or charge.

“At the foundation of this approach is technology.

“Essentially, we are harnessing technology to build and enhance relationships with the market and prospective clients.”

The service is structured so an enquiry will be replied to online in writing, generally, within 24 hours.

“It’s also an opportunity for users to get a second opinion, something that may be daunting and difficult for many in this sector,” Mr Paule said.

Findex has partnered with FinTech start-up FinancialAsk to provide ASK Crowe Horwath.

As part of the recent FinTech boom, there has been increasing local interest in innovative start-up companies.

With FinTech investment reaching over AUD$270 billion worldwide, the area is experiencing enormous interest and growth.

“We are committed to FinTech – it is in Findex’s DNA to harness technology to provide better and timelier service for clients.

“We have been most impressed by the FinancialAsk team and we hope today’s launch of ASK Crowe Horwath is the first step in a very productive journey with them that will bring value to our clients and our business.

“We see this alliance as one of incubation, knowledge transfer both ways, and the ability to explore commercial opportunities on an exclusive basis,” Mr Paule said.

FinancialAsk is headed up by founder and FinTech expert Andrew Lai.

“We are delighted to work on an exclusive basis with Findex. As an ambitious start-up we could not wish for a better partner to bring our first project to market under the Findex and Crowe Horwath brands.

“Findex’s massive network of business and private clients gives the product excellent prospects for success. We have great admiration for the Findex business and their culture of innovation and technology,” added Mr Lai.



Officially supported by the University of Melbourne’s start-up incubator the Melbourne Accelerator Program, FinancialAsk is an innovative business run by a passionate team who believe in disrupting the financial advice industry to create better services and experiences for Australian consumers.

More on http://www.financialask.com.au/


About Findex

Findex is Australia’s largest non-aligned financial advisory and accounting group. It has businesses across the spectrum of the financial advice and accounting industry including middle range, high net worth, public sector and online, with more than $17 billion under management.

The Findex brands include Crowe Horwath (Australia and New Zealand), Centric Wealth, Financial Index Wealth Accountants, Prescott Securities, MBP Advisory, Civic Financial Planning and MOVO Online Financial Advice, and service the needs of approximately 250,000 clients.

Findex has been awarded the IFA Excellence Award for Dealer Group of the Year 2014 and listed in the BRW 2014 Most Innovative Companies list.


More about the Findex: www.findexgroup.com.au

For all media queries please contact Shed Media:

Simrita Virk on M: 0434 531 172 or svirk@shedmedia.com.au

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